Rather than \u2018RSPCA Approved Farming Scheme\u2019, companion animal owners can soon expect to see \u2018RSPCA Certified\u2019 on products that meet the organisation\u2019s animal welfare standards. The new branding will require producers that market their products with the RSPCA Certified logo, to have traceability systems in place that ensure their products can be traced from the point of sale back to the farm. Although the new branding of a program that has been in place since 1996, the assessment and certification process that verifies conformance with RSPCA Australia\u2019s science-informed and animal-specific standards, will \u2018go well beyond Australian legal requirements, resulting in a better quality of life for Australia\u2019s farmed animals\u2019.<\/p>\n\n\n\n
Richard Mussell, RSPCA Australia\u2019s CEO said the new branding had been designed to better signal to conscientious consumers that it represented a trusted farm animal welfare certification program, that ensured animals had been raised to a higher-welfare standard than is required by Australian law.<\/p>\n\n\n\n
\u201cThe goal of our certification program is, and always has been, to provide consumers with a certified higher-welfare option they can quickly understand and trust when at the supermarket,\u201d he said.<\/p>\n\n\n\n
Research by NSW company McCrindle Research, conducted during September 2025, showed that animal welfare was an important consideration for 96 per cent of Australians when buying food for their pets, with almost 64 per cent of the 1006 participants from around the country, likely to purchase a product with RSPCA certification. Since 2015 this figure has steadily increased.<\/p>\n\n\n\n
Dave Moore, RSPCA\u2019s General Manager said the organisation wanted to assure consumers that although the brand had changed, the RSPCA\u2019s strong commitment to improving the lives of Australia\u2019s farmed animals remained the same.<\/p>\n\n\n\n
\u201cRSPCA Certified gives consumers confidence that higher-welfare claims are backed by a robust, independent certification,\u201d he said.<\/p>\n\n\n\n
Although consumers will continue to see the previous and new logos on product packaging and in menus as businesses update their product packaging and marketing, both logos will indicate the products are from RSPCA Certified farms. The previous logo will be phased out over time.<\/p>\n\n\n\n
Anne Layton-Bennett<\/p>\n","protected":false},"excerpt":{"rendered":"
Rather than \u2018RSPCA Approved Farming Scheme\u2019, companion animal owners can soon expect to see \u2018RSPCA Certified\u2019 on products that meet the organisation\u2019s animal welfare standards. The new branding will require producers that market their products with the RSPCA Certified logo, to have traceability systems in place that ensure their products can be traced from the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3791","post","type-post","status-publish","format-standard","hentry","category-news"],"rise-blocks_total_comments":0,"rise-blocks_categories":[{"term_id":5,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"","parent":0,"count":403,"filter":"raw","cat_ID":5,"category_count":403,"category_description":"","cat_name":"News","category_nicename":"news","category_parent":0}],"rise-blocks_excerpt":"Rather than \u2018RSPCA Approved Farming Scheme\u2019, companion animal owners can soon expect to see \u2018RSPCA Certified\u2019 on products that meet the organisation\u2019s animal welfare standards. The new branding will require producers that market their products with the RSPCA Certified logo, to have traceability systems in place that ensure their products can be traced from the point of sale back to..","blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"5":{"name":"News","link":"https:\/\/theveterinarian.com.au\/?cat=5"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_lite_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/posts\/3791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3791"}],"version-history":[{"count":1,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/posts\/3791\/revisions"}],"predecessor-version":[{"id":3793,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/posts\/3791\/revisions\/3793"}],"wp:attachment":[{"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}