{"id":601,"date":"2011-08-12T11:42:38","date_gmt":"2011-08-12T01:42:38","guid":{"rendered":"https:\/\/theveterinarian.com.au\/?p=601"},"modified":"2011-08-12T16:51:14","modified_gmt":"2011-08-12T06:51:14","slug":"merger-for-bayer-bomac","status":"publish","type":"post","link":"https:\/\/theveterinarian.com.au\/?p=601","title":{"rendered":"Merger for Bayer, Bomac"},"content":{"rendered":"\"\"<\/a>Bayer Australia Ltd has strengthened its position in the Animal Health market through the successful merger with Bomac\u2019s Australian business.\r\n\r\nThe joining of the two companies is part of a wider merger involving Bayer\u2019s New Zealand operations and Bomac in New Zealand.\r\n\r\nBomac was New Zealand\u2019s largest privately owned animal health company with offices on both sides of the Tasman.\r\n\r\nBayer Animal Health country manager for ANZ Udo Klein said the two companies are now fully merged in Australia and presenting \u201cone face to the customer.\u201d\r\n\r\n\u201cWe\u2019re delighted with how well and how efficiently the merger has gone here in Australia, but also in New Zealand too. Because our product portfolios were complementary, with little overlap, we have been able to keep redundancies to only a handful.\r\n\u201cOverall our Australian Animal Health operations have grown to include about 275 products and 90 employees working in both the companion animal and farm animal areas.\r\n\r\n\u201cThese are exciting times for Bayer in Australia and we look forward to continued growth in the Animal Health area.\u201d\r\n\r\nKlein said key to Bayer\u2019s growth plans is the establishment of a new Centre for Innovation and Development (CID) at Bomac\u2019s manufacturing site in Auckland.\r\n\r\n\u201cOne of the reasons Bayer acquired Bomac is the company\u2019s innovation track record. In recent years, Bomac averaged 20 new product registrations a year which is phenomenal.\r\n\r\n\u201cWe have plans to invest more into new products not only for the Australian and New Zealand markets, but the entire southern hemisphere.\u201d\r\n\r\nThese product areas include livestock health, for example, the treatment of mastitis in dairy cows, sheep and cattle parasiticides, bovine reproduction and new swine products aimed at markets in the southern hemisphere.\r\n\r\nAs part of the merger, former Bomac employees have begun relocating from their previous Sydney office in Hornsby to Bayer\u2019s head office a short distance away in Pymble.\r\n\r\nThe merger of the two companies continues in New Zealand and will be fully completed by the end of the year.","protected":false},"excerpt":{"rendered":"

Bayer Australia Ltd has strengthened its position in the Animal Health market through the successful merger with Bomac\u2019s Australian business. The joining of the two companies is part of a wider merger involving Bayer\u2019s New Zealand operations and Bomac in New Zealand. Bomac was New Zealand\u2019s largest privately owned animal health company with offices on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[196,353,352,386,294,298,354],"class_list":["post-601","post","type-post","status-publish","format-standard","hentry","category-news","tag-196","tag-bayer","tag-bomac","tag-business-news","tag-july","tag-july-2011","tag-merger"],"rise-blocks_total_comments":0,"rise-blocks_categories":[{"term_id":5,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"","parent":0,"count":407,"filter":"raw","cat_ID":5,"category_count":407,"category_description":"","cat_name":"News","category_nicename":"news","category_parent":0}],"rise-blocks_excerpt":"Bayer Australia Ltd has strengthened its position in the Animal Health market through the successful merger with Bomac\u2019s Australian business. The joining of the two companies is part of a wider merger involving Bayer\u2019s New Zealand operations and Bomac in New Zealand. Bomac was New Zealand\u2019s largest privately owned animal health company with offices on both sides of the Tasman...","blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"5":{"name":"News","link":"https:\/\/theveterinarian.com.au\/?cat=5"}},"tags_names":{"196":{"name":"2011","link":"https:\/\/theveterinarian.com.au\/?tag=2011"},"353":{"name":"Bayer","link":"https:\/\/theveterinarian.com.au\/?tag=bayer"},"352":{"name":"Bomac","link":"https:\/\/theveterinarian.com.au\/?tag=bomac"},"386":{"name":"business news","link":"https:\/\/theveterinarian.com.au\/?tag=business-news"},"294":{"name":"July","link":"https:\/\/theveterinarian.com.au\/?tag=july"},"298":{"name":"July 2011","link":"https:\/\/theveterinarian.com.au\/?tag=july-2011"},"354":{"name":"merger","link":"https:\/\/theveterinarian.com.au\/?tag=merger"}},"comments_number":"0","wpmagazine_modules_lite_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/posts\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=601"}],"version-history":[{"count":5,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/posts\/601\/revisions"}],"predecessor-version":[{"id":706,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=\/wp\/v2\/posts\/601\/revisions\/706"}],"wp:attachment":[{"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theveterinarian.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}